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Chapter 7 - Marketing, retailing and distribution » Vocabulaire

Gap filling (1)

Fill in the gaps with the appropriate words (when more than one word is possible, write them in alphabetical order).

commercial / ad / advert / advertisement spot brand / make stand out commercials / ads / adverts / advertisements spots commercial / ad / advert / advertisement spot airs SWOT opportunities strengths threats weaknesses

A good TV or radio.................OR.................  for a.................such as Apple or Samsung should.................among all the other.................OR.................viewers can see on TV or hear on the radio. For example a good.................OR................. should not be too long when it.................on the radio or television. Advertisers should do a.................analysis in order to decide what the.................,.................,.................and.................of the product are.

 Réponse 

A good TV or radio commercial / ad / advert / advertisement  OR spot   for a brand / make such as Apple or Samsung should stand out among all the other commercials / ads / adverts / advertisements  OR spots viewers can see on TV or hear on the radio. For example a good commercial / ad / advert / advertisement  OR spot  should not be too long when it airs on the radio or television. Advertisers should do a SWOT analysis in order to decide what the opportunities, strengths, threats and weaknesses  of the product are.


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